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In recent years there has been a wealth of new research in
cognition, particularly in relation to supporting theoretical
constructs about how cognitions are formed, processed, reinforced,
and how they then affect behavior. Many of these theories have
arisen and been tested in geographic isolation. It remains to be
seen whether theories that purport to describe cognition in one
culture will equally prove true in other cultures. The Handbook of
Motivation and Cognition Across Cultures is the first book to look
at these theories specifically with culture in mind. The book
investigates universal truths about motivation and cognition across
culture, relative to theories and findings indicating cultural
differences.
Coverage includes the most widely cited researchers in cognition
and their theories- as seen through the looking glass of culture.
The chapters include self-regulation by Tory Higgins, unconscious
thought by John Bargh, attribution theory by Bernie Weiner, and
self-verification by Bill Swann, among others. The book
additionally includes some of the best new researchers in
cross-cultural psychology, with contributors from Germany, New
Zealand, Japan, Hong Kong, and Australia. In the future, culture
may be the litmus test of a theory before it is accepted, and this
book brings this question to the forefront of cognition research.
* Includes contributions from researchers from Germany, New
Zealand, Japan, Hong Kong, and Australia for a cross-cultural
panel
* Provides a unique perspective on the effect of culture on
scientific theories and data
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